This marks the fifth and final year of our sake promotion in Paris. Thanks to our steady efforts showcasing both Okayama sake and Omachi sake from multiple angles, we can truly feel the growing potential of the Paris market. This year, we were delighted to receive enthusiastic responses and positive impressions of Omachi’s rich, full-bodied flavor.
The following day, Sanzen also exhibited independently at a wine fair in Paris. There, wine professionals had the chance to experience the unique taste of sake—Omachi with its “umami depth balanced by a clean finish.” Their favorable reactions confirmed that more and more opportunities are emerging for people in Paris to enjoy Sanzen. 🥹
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