2024.1.30 News
Sanzen, first landed in Seoul
Last week, the President participated in the Japanese Sake and Japanese Wine Business Meeting in Seoul organised by the National Tax Administration.
This was the first time for Sanzen to visit South Korea.
Seven breweries and related companies, selected in advance from various regions, met face-to-face with Korean importers for detailed business discussions.

The local younger generation is gradually beginning to think that Japanese sake is a bit of a luxury item, but it’s cool! The volume of exports is increasing remarkably year by year.
There is a wide range of needs, from relatively inexpensive sake to luxury sake, and thankfully we have received many love calls for Sanzan.
The potential sake drinker base is very large! The first landing in Seoul gave us a solid response.